Google UK has brought out a carbon footprint calculator and map where you can stick your green, orange or red pin on a map after calculating your carbon footprint. It's at http://www.google.co.uk/carbonfootprint
It's a great little tool and without being judgemental, shows you whether your footprint is considered low, medium or high.
I moved the map to the US and found only a handful of people had done it. Then I went to the same address but on Google.com and found that it wasn't there.
Google has such a vital and far reaching impact on our digital age and the way they access information that I think they should roll it out globally - that it could genuinely impact the consciousness of the millions of digital citizens and encourage people globally to reduce their carbon emissions.
So I'm asking any American or Canadian readers coming across this to click on the link above, calculate your footprint and put yourself on the map.
Then get your friends to do the same.
If you have a blog, post this address http://www.google.co.uk/carbonfootprint and help show Google through force of numbers, that we should have it on Google.com and available to everybody.
If you're up for it - let me know where you have posted it and leave me a comment below or email me at reefskin AT gmail DOT com
Maybe, just maybe, it could be another gossamer thread helping to weave the fabric of a cleaner, greener world...




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