Given that over 75% of the internet population use Google for searching, anything they do to raise awareness of environmental issues makes an impact.
Today they've "turned the lights off" on the Google homepage - the screen has gone black:
They're also encouraging people to calculate their own carbon footprint with their carbon footprint map.
By calculating your carbon footprint, you can work out where to reduce the amount of carbon dioxide your lifestyle produces and therefore reduce your impact on climate change - it's as simple as that.
So if you haven't done that already, please have a go. Even if you've calculated your carbon footprint elsewhere every single click and every single footprint calculated shows one of the most influential companies on earth for reaching developed world audiences, that what they're doing attracts interest, makes a tangible difference, and that they should do more of it.
Let me know how you come out when you calculate your carbon footprint today and add yourself to the map like these good people below. If you want to know who landed in the sea just off Dawlish - that's me ;)


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